Blogs are mainly friendly-face webpage done by “the people” for “the people”.
There are many advantages as to using blogs in organizations:
- Blogs are written in more familiar, friendly, easy to understand ways. Take this blog for example: it is about pretty complicated functional software that a company could implement in their automated systems. The official web site of the enterprise why sells this product gives tons of information about it, but in an unfamiliar, cold way. All they do is give numbers, a few examples and then say: BUY IT!!! Blogs don’t have for purpose to make you buy or not something, they are just opinions about products and services. Thus if employees don’t really understand why their company decided to use GTS for example, managers could create a blog similar to this one so that they can explain the reasons for the change. At the same time managers could get an idea of who is comfortable with the changes and who is not. Helping them do their inside training better. All of this could be done anonymously to avoid conflicts among colleagues.
As well there can exist some disadvantages when creating organizational blogs:
- The information that an organizational blogger might give about the GTS, for example, might be erroneous. That is it might be misinterpreted from the official website and rearranged as understood by that person. This could create confusion to employees. Also a blog might not be used to professional purposes. Instead it could be utilized for rumour chatting (what Jane Doe did during lunch?, who was she eating with?, and so on). Distracting people from their work priorities, reducing the work time efficiency, increasing the cost to the company.
http://www.netsquared.org/blog/amysampleward/organizations-putting-blogs-good-use
